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How to Build a 200,000+ Audience in 18 Months

August 31, 2023

In an 18 month period, Chris Hladczuk scaled from 0 to 200,000 followers across Twitter and Linkedin. He went from a no-name college kid to the Chief Revenue Officer of Meow. And he had no connections or ties to the tech world.

Key Takeaways

  • Start by picking a niche topic to write about consistently and become known for, then expand from there. Be an "Amazon landing page" optimized for one thing.
  • Find likeminded people to join a community with for support and engagement. Surround yourself with others on the same mission.
  • Comment thoughtful, valuable insights on posts by accounts slightly larger than yours to get noticed and build engagement.
  • Use compelling but honest "clickbait" titles and deliver on the promise with high quality content.
  • Put yourself out there and be willing to be cringey or fail at first. You have to embrace discomfort to grow.
  • Stay authentic even as content saturation increases; avoid generic content. Personality drives people, not bland brands.

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