Why Real American Beer Chose Meow for Their Corporate Treasury
Overview
Real American Beer (RAB) is an American light lager co-founded by WWE legend Hulk Hogan. The brand has sold over 10 million cans and expanded to 30+ states, accelerated by its own wrestling platform, Real American Freestyle, and partnerships with the USO, as well as country singer Brantley Gilbert, and Rock the Country Festival. They are a culturally driven challenger brand targeting everyday Americans with a clean, sessionable brew at 99 calories and 4.2% ABV, and a Non-Alcoholic “Zero” beer as well.
This case study was conducted with Cody Anderson, CFO at Real American Beer.
“Meow is a next level financial partner. Every month’s worth of interest is another salesperson we can put out on the street to keep growing the business.”
The Problem
Q. How were you managing your financial operations before Meow?
We were using a couple of legacy banks. Bad interfaces, very difficult to find transactions, very difficult even just to pay bills. It was holding us back from operating at the pace we needed to grow the business.
The Switch
Q. Why did you switch to Meow?
Favorability. Giving the cash back to the customers, lack of fees, it’s great. They aren’t grazing basis points off the top constantly, so it makes me feel confident that they’re doing the right thing for the customer.
The Results
Q. What results have you seen since switching to Meow?
Every month’s worth of interest is another salesperson or two we can put out on the street to keep growing the business. Being able to get somebody on the phone at any time, or get somebody on chat and it’s an actual human, not a chat bot… that’s what you want from a financial partner.
Q. What else has stood out about working with Meow?
I haven’t found a partner as fast as Meow. Their speed and responsiveness are next-level.
Q. What would you tell other companies considering Meow?
If you’re trying to build the next major national brand, your banking matters. Meow will save your business time and money, and pairs that with remarkable customer service. That’s a rare combination, and it directly translates into more capital to reinvest in your business.