OVERVIEW

SelfMade is an AI-powered performance creative agency that helps individuals and DTC brands drive social media presence and digital brand identity. They offer an inexpensive, high-quality, and scaleable post-production solution to quickly increase content output. SelfMade has raised $11 million from investors including FirstMark, SV Angel, Founder Collective, BoxGroup, and GGV Capital.

This case study was conducted with Will Sartorius, CEO at SelfMade.

“Not having to deal with bookkeeping is a massive load off. I used to have to put everything else aside for a week. Using Meow has freed up mental bandwidth to do things that really matter for the company.”

The Problem

Q. How were you handling your bookkeeping and backoffice before Meow?

I was doing it all myself, and I was also paying a friend to organize everything in QuickBooks. So it was a mishmash of Excel and QuickBooks, and it was honestly a mess.

The Switch

Q. Why did you switch to Meow?

We had our money in SVB that wasn’t earning anything. Tax season was also coming up and we needed bookkeeping. Meow offered a bundle and save deal that took bookkeeping off our plate and enabled us to earn interest on the money in our account. We couldn’t pass it up.

The Results

Q. What results have you seen since switching to Meow?

It’s been a massive load off not having to deal with bookkeeping. It used to take me a week of putting everything else aside to get it organized. At the end of the day, it frees up mental bandwidth to do things that really matter for the company.

Q. What else has impressed you about working with the Meow?

Meow feels like an extension of our team. They’re super responsive over Slack which has been a massive value add, and they’re generally always available to answer questions.

Q. What would you tell other companies considering Meow?

If you have money in the bank that’s just sitting around, you should absolutely be using Meow. On top of that, the bookkeeping is a no-brainer. It’s affordable, seamless, and quality.

“Founders like Will shouldn’t have to lose a week a month to spreadsheets or leave money on the table at a legacy bank. We’re proud to call SelfMade a Meow customer.”