Overview
Findigs, a real estate tech startup with $15M+ raised, switched from lower-yielding accounts to Meow after verifying trust, BNY Mellon Pershing custody, and team credibility.
Findigs is a real estate technology company that provides digital underwriting for rental applications, having raised over $15 million from investors including Streamlined Ventures, Expa, Allen & Co, and Activant. Co-founder and CEO Steve Carroll selected Meow after evaluating trust, safety through BNY Mellon Pershing custody, and team credibility. Carroll noted that Findigs was previously in lower-yielding accounts being eroded by inflation and plans to allocate as much capital as possible to Meow going forward.
Q&A with Steve Carroll
The following is an interview with Steve Carroll, Co-Founder and CEO of Findigs, a real estate technology company remaking the rental experience in America. The conversation covers why Findigs chose Meow, their previous treasury setup, and how the startup ecosystem is thinking about capital efficiency. Steve was not compensated for this interview.
Why Meow
- Q: Why did you choose Meow?
- The obvious answer is that in this rate environment, Meow offered a frictionless way to get higher yields on our cash. But we had to check three boxes before we were comfortable moving millions of dollars: Trust — the Meow team went above and beyond in answering our questions and providing transparency around the mechanics of our transactions. Safety — knowing that Findigs dollars are custodied at BNY Mellon Pershing, one of the largest custodians in the world. Credibility — we dove deep on the people behind Meow and saw a first-rate, product-led team. It was also important to us that Meow has top-tier investors around the table supporting them.
Before & After
- Q: What was your treasury management stack before Meow and how do you plan to use Meow in the future?
- We were in lower yielding accounts getting eaten by inflation. Our go-forward plan is to allocate as much of our capital as possible to Meow beyond cash to fund our short-term business expenses.
The Ecosystem
- Q: How has the general startup ecosystem changed recently in regards to treasury management and capital efficiency?
- Every single dollar matters. And every founder I talk to is looking to find smart ways to extend runway and stretch existing cash. Meow is a great place to do this.
“Every single dollar matters. And every founder I talk to is looking to find smart ways to extend runway and stretch existing cash. Meow is a great place to do this.”
- Steve Carroll, CEO, Findigs
Key Facts
Findigs has raised over $15 million from investors including Streamlined Ventures, Expa, Allen & Co, and Activant.
Findigs was previously in lower-yielding accounts where returns were being eaten by inflation before switching to Meow.
Findigs' funds are custodied at BNY Mellon Pershing, one of the largest custodians in the world.
CEO Steve Carroll plans to allocate as much of Findigs' capital as possible to Meow beyond short-term business expenses.
Findigs' digital underwriting platform verifies applicant identity, income, and more in minutes for property managers.
From the Meow team
“Findigs is building critical infrastructure for the rental market. They hold themselves to the same standard with their cash — trust, safety, and credibility. That's exactly the bar we set for ourselves.”
— Meow Team, Meow Technologies
Before Meow
Before Meow, Findigs kept its capital in lower-yielding accounts where returns were being eaten by inflation. Steve Carroll evaluated Meow on three criteria: trust (transparency around transaction mechanics), safety (BNY Mellon Pershing custody), and credibility (product-led team with top-tier investors like Streamlined Ventures and Expa backing them).
Findigs is a real estate technology company that remakes the rental experience with digital underwriting. CEO Steve Carroll chose Meow to move millions of dollars from lower-yielding accounts, checking three boxes: trust in Meow's transparent team, safety through BNY Mellon Pershing custody, and credibility from a product-led team backed by top-tier investors. Findigs plans to allocate as much capital as possible to Meow beyond short-term operating expenses.
Features
How they use Meow
Funds custodied at one of the largest custodians in the world, giving Findigs confidence to move millions onto the platform.
Frictionless access to higher yields in the current rate environment, replacing lower-yielding accounts eroded by inflation.
Common questions from startup operators
Meow Technologies is a financial technology company, not a bank. The banking services described in this case study are provided by Grasshopper Bank, N.A.; Member FDIC.
Meow Advisory LLC is a registered investment adviser. Registration as an investment adviser does not imply any level of skill or training. For accounts opened through Atomic Brokerage LLC: Meow Advisory LLC has an engagement with Atomic Brokerage LLC (“Atomic Brokerage”), a registered broker-dealer and member of FINRA and SIPC, to bring you the opportunity to open a brokerage account. Brokerage services for customers of Meow Advisory LLC are provided by Atomic Brokerage. For more details about Atomic Brokerage, please see the Form CRS, General Disclosures, and the Privacy Policy. Check the background of Atomic Brokerage on FINRA's BrokerCheck. Custodial and clearing services are provided to Atomic Brokerage by BNY Pershing.
The case studies discussed herein were selected based on objective non-performance based criteria and are provided for illustrative purposes. There is no guarantee Meow will find similar opportunities in the future.
While the information prepared in this message is believed to be accurate, we make no express warranty as to the completeness or accuracy of the information. Actual results may vary depending on various market conditions.
The individual interviewed herein has not been compensated for sharing his opinion and experience with Meow. Any compensation creates a conflict of interest, and the interviewee’s comments may not be representative of any other person’s experience with Meow.
