Overview
INSHUR, a Series B insurtech operating across the US, UK, and Netherlands, uses Meow for multi-entity treasury management with auto-rolling T-Bills, multi-currency support, and dedicated Slack-based customer service.
INSHUR is an embedded insurance provider for the on-demand economy operating in the United States, United Kingdom, and Netherlands, having raised over $60 million in Series B funding from investors including Viola Fintech, Jerusalem Venture Partners, and Munich Re Ventures. Head of Finance Beatrice Genin-Lomier selected Meow for its combination of institutional-grade safety through BNY Mellon Pershing with modern fintech usability, including multi-entity dashboards, auto-rolling Treasury Bill maturities, and dedicated Slack support channels.
Q&A with Beatrice Genin-Lomier
The following is an interview with Beatrice Genin-Lomier, Head of Finance at INSHUR, an embedded insurance provider for the on-demand economy. The conversation covers INSHUR's cash management priorities, why they chose Meow, and how they plan to use the platform for their global operations. Beatrice was not compensated for this interview.
Why Meow
- Q: Why use Meow compared to a legacy provider or other options?
- Every single finance team wants the combination of legacy safety and security with the easy-to-use interface of a financial technology company. Meow married both because their treasury products enable us to get our own brokerage account at BNY Mellon Pershing. You get top yields and security. But I also love that we have our own dedicated Slack channel for customer support questions. Banking is mission-critical. The Meow team responds in seconds and works around the clock to make sure we have a delightful experience.
Cash Management Priorities
- Q: Tell me a bit about your priorities and how you think about cash management for your startup.
- Our top priority will always be safety. Next, we care about maximizing yield. Lastly, we prioritize operational simplicity with a focus on accounting integrations and application navigation. The power of working with a financial technology company like Meow is they're 100% focused on solving the safety, security and transparency piece.
The Platform
- Q: What about Meow has stood out to you that causes you to continue using the platform?
- I love Meow's multi-entity functionality. This makes it easy to manage and earn yield across our TopCo and/or subsidiaries all from a single dashboard. Lastly, the ability to auto-roll U.S. Treasury Bill maturities and withdraw funds when necessary removes a big pain point from previous banking experiences.
Global Expansion
- Q: Given that INSHUR is a global business, how are you thinking about utilizing Meow for these needs?
- INSHUR is a global business with multi-entity, multi-account, and multi-currency needs. Our goal is to maximize interest income, minimize fees, and minimize operational hassle associated with managing our global business exposure across USD, Sterling and Euros. With Meow's recent U.K. launch, I'm excited for the opportunity to consolidate, simplify and earn significant interest income across our currency mix.
Key Facts
INSHUR is a Series B startup that has raised over $60 million from investors including Viola Fintech, JVP, and Munich Re Ventures.
INSHUR operates in the United States, United Kingdom, and Netherlands with multi-entity, multi-currency cash management needs.
INSHUR uses Meow's multi-entity functionality to manage and earn yield across its TopCo and subsidiaries from a single dashboard.
Meow provides INSHUR with a brokerage account at BNY Mellon Pershing for Treasury Bill investments.
INSHUR's Head of Finance Beatrice Genin-Lomier previously spent 15 years in finance leadership at Kimberly-Clark.
From the Meow team
“INSHUR represents the kind of global, multi-entity business we built Meow to serve. Helping their finance team manage cash across three countries and currencies from one dashboard is exactly what we set out to do.”
— Meow Team, Meow Technologies
Before Meow
Before Meow, INSHUR needed a solution that combined legacy bank safety with modern fintech usability for its global, multi-entity, multi-currency operations. Traditional banks offered security but lacked easy-to-use interfaces and responsive support. Head of Finance Beatrice Genin-Lomier, who spent 15 years at Kimberly-Clark, prioritized safety, yield maximization, and operational simplicity.
INSHUR is a Series B embedded insurance provider operating in the US, UK, and Netherlands that uses Meow for multi-entity cash management across multiple currencies. Head of Finance Beatrice Genin-Lomier chose Meow for its combination of legacy-grade safety with modern fintech usability, including a BNY Mellon Pershing brokerage account, multi-entity dashboards, auto-rolling Treasury Bill maturities, and dedicated Slack support.
Features
How they use Meow
Manage and earn yield across TopCo and subsidiaries from a single dashboard, simplifying operations for global businesses.
Automated T-Bill maturity rollovers through BNY Mellon Pershing, removing manual treasury management pain points.
Consolidate and earn interest across USD, GBP, and EUR for global businesses with Meow's UK expansion.
Real-time customer support through a private Slack channel with response times measured in seconds.
Common questions from startup operators
The case studies discussed herein were selected based on objective non-performance-based criteria and are provided for illustrative purposes. There is no guarantee Meow will find similar opportunities in the future.
The individual interviewed herein has not been compensated for sharing his opinion and experience with Meow.
Meow Technologies is a financial technology company, not a bank or FDIC-insured depository institution. Likewise, Meow Technologies is not an investment adviser and none of the information presented herein should be relied upon as financial advice or a recommendation to make any financial decision nor should it be considered to be tax or legal advice. The FDIC's deposit insurance coverage only protects against the failure of an FDIC-insured bank. The banking services described in this message are provided by Grasshopper Bank, N.A.; Member FDIC.









